For years, organizations have built strategies around a clear idea of who the “conscious consumer” is and what motivates them. Public’s new research reveals a more complex reality. The opportunity to drive impact and business growth is larger than many assumed, but unlocking it requires delivering the right message, in the right medium, at the right moment.

In this session, attendees will get an inside look at Public’s Conscious Consumer Report and the fresh data challenging three major assumptions: who the conscious consumer actually is, what messages truly drive action, and where consumers look for information about impact. Blending national research with creative case studies, this session provides a practical roadmap for nonprofits and mission-led businesses ready to turn good intentions into measurable engagement.

Attendees will leave with clear guidance on:

• Who to prioritize when targeting conscious consumers
• What to say to mobilize purchase or deepen engagement
• Where to communicate to build credibility and trust

Public Inc. is a 2026 Halo Awards Finalist.