You’re producing more content than ever, but breaking through is getting harder. Technology is changing how content gets made and distributed, and “just tell better stories” isn’t a real strategy.

In this workshop, leaders from Adobe, BRIDGEGOOD, and Direct Relief will share how they’re actually approaching storytelling in a digital-first world– what’s changed, what’s working, and what they’ve had to rethink. You’ll hear real examples across youth-centered design and global humanitarian work, with a focus on the decisions behind the work, not just the outcomes.

Then, you’ll put ideas into practice.

In a hands-on workshop led by Adobe’s Martin Cisneros, you’ll build your own custom brand kit in Adobe Express and apply it to real campaign moments. You’ll also get access to pre-built templates designed for key nonprofit moments like Giving Tuesday and National Nonprofit Day, customized to your logos, your colors, your brand.

You’ll walk away with:

• A clearer view of how nonprofits are adapting storytelling in an AI-driven landscape
• A custom brand kit you can use immediately across your upcoming campaigns
• Ready-to-use templates for key moments throughout the year
• Practical insight into creating content that connects without losing trust

This is a working session. You won’t just hear ideas. You’ll leave with tools and templates you can implement by Monday morning back in the office.