In 2022, Macy's, Inc. made a bet: that social purpose and business performance weren't in tension. They were the same thing. Three years later, they were right.

In this session, Sam Di Scipio, Senior Director of Social Impact at Macy's, Inc. and co-creator of Mission Every One, will take you through the original vision, the lessons learned, and the evolution now underway. This session is an honest account of what it took to build leadership buy-in, align cross-functional teams, embed purpose into business operations, and then have the courage to rethink it when the landscape changed.

Attendees will leave with:

• A blueprint for designing social purpose platforms that build business relevancy from day one
• Practical guidance on securing and maintaining C-suite sponsorship over time
• A framework for measuring purpose with the precision that leadership actually respects
• Hard-won lessons on single-cause strategies and multi-partner platforms — what they unlock and where they limit you
• A model for evolving your platform without losing momentum or stakeholder trust

Macy's is a 2026 Halo Awards Finalist.