In a moment of deep polarization and growing skepticism toward purpose-driven marketing, many organizations are trying to figure out how to show up on complex social issues in ways that build trust, move the “movable middle,” and create impact. This panel brings together Levi Strauss Foundation, Upworthy, and frontline immigration organizations to unpack how cross-sector partnerships can counter harmful narratives by centering authentic, human stories, without exploiting communities or diluting impact. The conversation will explore how narrative change work fits into a broader ecosystem of policy advocacy, grassroots action, and cultural influence.

Panelists will walk through the blueprint behind Upworthy and Levi Strauss Foundation’s storytelling approach: how grantees are positioned as co-creators, how editorial independence and brand values are balanced, and how precision drives trust in an era of purpose fatigue. Then, attendees will have the opportunity to network and peer share their experiences and gain real-time feedback on navigating their experience.

Attendees will leave with:

• A practical framework for cross-sector narrative change partnerships that center community without exploiting it
• Insight on how to reach and move the "movable middle" on complex, politically charged issues
• Real examples of storytelling approaches that are building trust and shifting narratives in measurable ways
• A clearer understanding of how narrative change connects to policy advocacy, grassroots organizing, and cultural influence