In a moment of deep polarization and growing skepticism toward purpose-driven marketing, many organizations face a real challenge: how to show up on complex social issues in ways that build trust, move the “movable middle,” and create real-world impact. This panel brings together Levi Strauss Foundation, Upworthy, and frontline immigration organizations to unpack how cross-sector partnerships can counter harmful narratives by centering authentic, human stories—without exploiting communities or diluting impact. The conversation will explore how narrative change work fits into a broader ecosystem of policy advocacy, grassroots action, and cultural influence.

Through a candid discussion and real examples, panelists will walk through the blueprint behind Upworthy and Levi Strauss Foundation’s storytelling approach: how grantees are positioned as co-creators, how editorial independence and brand values are balanced, and how precision drives trust in an era of purpose fatigue. Attendees will hear directly from media, brand, and nonprofit leaders about what’s actually working to reach audiences that are typically hard to engage, cut through noise, and create measurable narrative shift.

Actionable Takeaways:

• A repeatable blueprint for cross-sector, community-driven storytelling that aligns foundations, media, and nonprofits without compromising authenticity or trust.
• A practical framework for reaching the “movable middle”—audiences who are persuadable but often disengaged or skeptical—through human-centered narrative strategies.
• Clear criteria for impact with precision, including how to evaluate which stories to tell, how to measure success beyond clicks, and when to slow down or say no.