As expectations for corporate impact mature, professionals are increasingly asked to demonstrate how advocacy and activism deliver long-term value for both communities and the business. At the same time, limited resources make it essential to use impact data strategically over time, not just measure it once.

In this breakout session, attendees will get an inside look at how Lush Cosmetics’ North American Advocacy and Activism team, in partnership with J&J David, implemented a precision-driven measurement framework to evaluate the long-term effectiveness of Lush’s corporate advocacy program. Grounded in best practices, the approach informed decision-making, assessed both social and business outcomes, and demonstrated the value of partnering with movements on advocacy campaigns addressing human rights, environmental justice, and animal protection.

Speakers will share how the research methods and evaluation tools were designed to generate learning over time—and how Lush is using those insights to refine strategy, prioritize future initiatives, and sustain momentum in its advocacy and activism work.

Attendees will leave with actionable takeaways on how to:

• Design measurement approaches that capture long-term impact, not just one-time campaign results
• Use impact data to inform program evolution, partnership strategy, and advocacy priorities over time
• Connect sustained advocacy and movement partnerships to both social outcomes and business considerations
• Apply learning-focused evaluation to make smarter decisions with limited resources
• Communicate long-term impact with clarity and credibility to internal stakeholders